A practical course on guiding potential customers from initial awareness to purchase, spotting where prospects drop off, and using data-driven tools to measure real performance. Topics covered: - Core stages of the marketing funnel - Strategies and tactics for each stage - Identifying bottlenecks - Selecting and analyzing key metrics - Optimizing marketing actions based on data Designed for marketing professionals, entrepreneurs, and product managers. Duration: 3 sessions (6 hours total). Instructor: David Gabrielyan, Lead Product Marketing Specialist at Ameriabank. Registration: https://forms.gle/JEYdtu8K7ARTSSTj6