A hands-on workshop focused on setting advertising goals, developing strategies, targeting, budget planning, and analyzing results to make data-driven decisions. The course covers local market specifics and is grounded in over 200 case studies. Instructor: David Gabrielyan, Lead Product Marketing Specialist at Ameriabank and co-founder of the BIB marketing agency. The workshop is designed for beginner and practicing SMM specialists, marketers, online business owners, business development managers, and specialized communication professionals. Format: 4 sessions (10 hours total), on Mondays, Wednesdays, and Fridays from 18:30 to 21:00. Language: Armenian, with key professional terms in English (a glossary of professional terms is provided). Registration: fill out the online form.