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This session turns go-to-market theory into practice. We will walk through each step of the process together, and by the end of the workshop, you will test your offer on real people. By the end, you’ll have: - A one-sentence positioning statement - A clear profile of your first customer and a list of ten real leads - Copy for your own landing page, written in the room - A live or ready-to-publish page to see if the idea lands - A shortlist of exactly what to do the day after Bring your laptop and a startup idea. Entry: 1,000 AMD (strictly to cover the venue rent). Registration: via the form at lancoworking.am (Go to Events -> AI Collective Workshop).