An interactive lecture on media literacy and art as part of Media Literacy Week in Armenia, dedicated to borrowing in art, original authorship, and the creator's responsibility in the digital environment. What path does an artwork take from a classical image to an internet meme? What changes when Michelangelo's David appears in a new context, and a well-known film frame becomes part of another work? When is borrowing an homage, when is it parody, and when does it turn into plagiarism? The discussion explores when borrowing becomes a new piece of work. Speaker: Astghik Avetisyan, Associate Professor at the Department of Arts Management, Producing and Cultural Policy at YSTFI, PhD in Philology, communication and media expert, and President of the Armenian PR Association. Room 220 Duration: 90 minutes