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A public lecture by the world-renowned curator and cultural theorist Viktor Misiano, part of the seminar series "Cultural Reach: International Experience." What is curating today? Is it merely the practice of organizing exhibitions, or has it transformed into a specific way of thinking about culture, knowledge, and society? Drawing on landmark curatorial projects and decades of international experience, Viktor Misiano discusses the transformation of the curator's role. He examines curating as an intellectual practice that bridges artworks, ideas, spaces, and history, offering a look at curatorial thinking as a powerful tool for conceptualization and the creation of meaning. The lecture is intended for artists, writers, researchers, cultural managers, and students. Language: Russian.