What if fashion could be more than creativity, culture, and self-expression, and become one of Armenia’s strongest economic forces? From local production, marketing, and creative entrepreneurship to exports, international markets, and global visibility, fashion has the potential to shape much more than what we wear. At this YFW26 Fashion Talk panel, industry experts discuss what it takes to turn Armenia’s fashion potential into real economic value and the challenges along the way. Moderator: Tigran Gasparyan — Deputy Minister of Economy of the Republic of Armenia Speakers: • Ariga Torosian — Designer, founder of Ariga Torosian • Tereza Gharabaghtsyan — Founder of Teress and ArmMade platform • Zhora Movsisyan — Director of Production, ALEX Textile • Iren Isahakyan — Designer, founder of 4tyseven Jewelry • Mikayel Musayelyan — Head of Marketing, Sovrano LLC