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Building a Fashion Brand for the World
What does it take for a new brand to go global? From a strong identity to the right buyers, and from local recognition to international distribution — industry leaders come together to discuss the moves, connections, and strategies needed to cross borders and enter new markets. Moderator: • Christine Soussa — Global Sales & Growth Strategist Speakers: • Brenda Bellei Bizzi — Co-Founder & CEO of WHITE Milano • Marina Lyritzi — Wholesale & Brand Consultant • Manana Movsesyan — Designer, Founder of DAFNI • Sophia Shin — International Manager of COTERIE • Elen Manukyan — Co-Founder & Team Lead of FCA
Organizer
Official account for Yerevan Fashion Week — a fashion-focused festival showcasing runway shows, designer exhibitions and international collaborations, plus curated exhibitions that connect art and fashion. Highlights include designer spotlights, jury-led mentorships and cultural programming around the week.
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Building a Fashion Brand for the World
What does it take for a new brand to go global? From a strong identity to the right buyers, and from local recognition to international distribution — industry leaders come together to discuss the moves, connections, and strategies needed to cross borders and enter new markets. Moderator: • Christine Soussa — Global Sales & Growth Strategist Speakers: • Brenda Bellei Bizzi — Co-Founder & CEO of WHITE Milano • Marina Lyritzi — Wholesale & Brand Consultant • Manana Movsesyan — Designer, Founder of DAFNI • Sophia Shin — International Manager of COTERIE • Elen Manukyan — Co-Founder & Team Lead of FCA
Organizer
Official account for Yerevan Fashion Week — a fashion-focused festival showcasing runway shows, designer exhibitions and international collaborations, plus curated exhibitions that connect art and fashion. Highlights include designer spotlights, jury-led mentorships and cultural programming around the week.
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