Great Product. Where Are the Customers? 4 Go-to-Market (GTM) Challenges. 3 Strategies to Turn Great Products into Growing Businesses. You built the product. You have the technology. Maybe even your first customers. But why is growth still so difficult? For many companies, the hardest challenge isn't building the product. It's turning it into a business that consistently wins customers, generates revenue, and grows beyond the founder. Join Sidney Minassian, exited technology founder and Founder & CEO of GTM.io, and Karén Gyulbudaghyan, Tech Diplomacy Pioneer and Ecosystem Architect, at Ground Zero Venture Café for a deep and practical conversation about what it really takes to bring technology to market. GTM.io works with founder-led B2B technology companies as an Embedded GTM Team, helping founders build the commercial leadership and execution needed to turn technology into customers, revenue and sustainable growth. Drawing on 25+ years across Australia and Silicon Valley, Sidney will unpack: Four common GTM failures that hold technology companies back. Three strategies for building a repeatable path to customers and revenue. Why good products and strong strategies still fail commercially. How founders can move beyond founder-led sales and build businesses that scale. Expect real stories, practical lessons, fun, and an open conversation. Built in Armenia. Sold to the world. 📅 Friday, October 2, 2026 at 8:30 AM 📍 Ground Zero Venture Café, 1 Saryan St., Yerevan ☕ Breakfast, conversation & community. Save your spot now!