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LOOM Weaving: HYUSQ
As part of Yerevan Fashion Week, LOOM Weaving presents HYUSQ, a new collection inspired by the music of Komitas Vardapet. Sound becomes texture, threads turn into movement, and the flight of birds becomes a symbol of freedom, spiritual ascent, and the eternal movement of music. Film direction: Aren Malakyan Music: Hayk Karoyi AI creator: kool.ya Graphic design: Sir Danielyan
Organizer
Armenian label producing exclusive handmade knitwear and embroidered pieces that blend traditional craftsmanship with contemporary, bohemian-inspired design. The brand shows collections at fashion weeks and international fairs, highlighting tactile materials, artisanal detail, and refined modern femininity.
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LOOM Weaving: HYUSQ
As part of Yerevan Fashion Week, LOOM Weaving presents HYUSQ, a new collection inspired by the music of Komitas Vardapet. Sound becomes texture, threads turn into movement, and the flight of birds becomes a symbol of freedom, spiritual ascent, and the eternal movement of music. Film direction: Aren Malakyan Music: Hayk Karoyi AI creator: kool.ya Graphic design: Sir Danielyan
Organizer
Armenian label producing exclusive handmade knitwear and embroidered pieces that blend traditional craftsmanship with contemporary, bohemian-inspired design. The brand shows collections at fashion weeks and international fairs, highlighting tactile materials, artisanal detail, and refined modern femininity.