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Marketing Funnels: Approaches and Metrics
A practical course on guiding potential customers from initial awareness to purchase, spotting where prospects drop off, and using data-driven tools to measure real performance. Topics covered: - Core stages of the marketing funnel - Strategies and tactics for each stage - Identifying bottlenecks - Selecting and analyzing key metrics - Optimizing marketing actions based on data Designed for marketing professionals, entrepreneurs, and product managers. Duration: 3 sessions (6 hours total). Instructor: David Gabrielyan, Lead Product Marketing Specialist at Ameriabank. Registration: https://forms.gle/JEYdtu8K7ARTSSTj6
Organizer
Continuing education arm of the American University of Armenia offering certificate programs, language classes, test-prep, and professional development workshops. Practical, instructor-led short courses and interactive trainings for working professionals and lifelong learners.
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Marketing Funnels: Approaches and Metrics
A practical course on guiding potential customers from initial awareness to purchase, spotting where prospects drop off, and using data-driven tools to measure real performance. Topics covered: - Core stages of the marketing funnel - Strategies and tactics for each stage - Identifying bottlenecks - Selecting and analyzing key metrics - Optimizing marketing actions based on data Designed for marketing professionals, entrepreneurs, and product managers. Duration: 3 sessions (6 hours total). Instructor: David Gabrielyan, Lead Product Marketing Specialist at Ameriabank. Registration: https://forms.gle/JEYdtu8K7ARTSSTj6
Organizer
Continuing education arm of the American University of Armenia offering certificate programs, language classes, test-prep, and professional development workshops. Practical, instructor-led short courses and interactive trainings for working professionals and lifelong learners.