esoraguides

Guides for organizers

Ticket sales

Online tickets or door-only: what a 50-seat room gains

The door stays exactly as it is. Online sales only add — catching the buyers whose desire won't survive until the night.

4 min read

Free events

Registration or open door — what your free event leaves behind

After an open-door free event you know nothing about who came. This guide shows what registration actually gives an organizer — a reachable audience and honest numbers — and how to run it without losing spontaneous guests.

7 min read

Promotion

You spent AMD 100,000 promoting an event. What did it sell?

If you spend money promoting events, you need to know which placement sells tickets and which only collects attention. This guide shows how to see every source's real sales with separate links and your own Meta Pixel.

6 min read

Why strangers don't buy tickets to your event (and how to change that)

Show who the evening is for, so people can see themselves among your guests.

6 min read

More guides are coming.

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