Digital Marketing in the Tourism Business

In the tourism industry, quality service is no longer enough; establishing a strong digital presence, reaching the right audience, and building trust online are now essential for success. The webinar will be led by Siran Khudaverdyan (Head of Marketing at Cognaize and Internet Marketing Professor at AUA). Discussion topics: - Building an attractive digital presence in the tourism sector - The role of social media, content, and advertising in customer acquisition - Understanding and communicating effectively with your target audience - Marketing approaches to help tourism services stand out in a competitive market This session is designed for tourism professionals, hotels, travel agencies, and guides. Format: Online.